10 Jacksonville Swimsuit Shops for Making a Splash
Shopping for a swimsuit can often feel like you’re swimming upstream—so many styles, colors, and fits to navigate, it can make your head spin faster than a whirlpool. It’s tough finding a suit that perfectly balances comfort, fashion, and budget, leaving you feeling like a fish out of water. Whether you’re looking for a trendy bikini that’ll make waves at the beach or a sleek one-piece that suits your poolside style, the process can sometimes sink your spirits. Luckily, Jacksonville, Florida is home to some fabulous swim shops that’ll have you diving confidently into summer. Don’t let the swimsuit shopping tide pull you under—here are ten local spots to help you feel shore of your next purchase.
- Aqua East Surf Shop
- Bikini Hut
- Diana’s Swimwear
- Sunrise Surf Shop
- Venus Swimwear
- Target (St. Johns Town Center)
- Everything But Water
- Bealls Outlet
- Nordstrom St. Johns Town Center
- Old Navy
Aqua East Surf Shop can help you ride a wave of confidence into swimsuit season. With a wide variety of suits for men, women, and children from trusted surf brands, they’ve got options for every body type and style preference.
Website: [Aqua East Surf Shop](https://aquaeast.com/)
Average Price: $40–;$80
Bikini Hut offers suits with flair, guaranteed to bikini your new favorite destination. Their friendly staff will help you find the perfect fit, whether you’re looking for bold prints or solid sophistication.
Website: [Bikini Hut](https://bikinihutfl.com/)
Average Price: $30–;$60
Dive into Diana’s Swimwear for a selection that’ll have you feeling as graceful as a mermaid. With a great range of styles, plus-size selections, and durable fabrics, you’ll be swimming in satisfaction.
Website: [Diana’s Swimwear](https://dianasswimwear.com/)
Average Price: $40–;$100
Start your swimwear hunt on a sunny note at Sunrise Surf Shop, where the suits are shore to brighten your day. With classic surf brands and styles suitable for all ages, you’d be board silly to skip this spot.
Website: [Sunrise Surf Shop](https://www.sunrisesurfshop.com/)
Average Price: $35–;$75
At Venus Swimwear, you’ll find styles that are goddess-level chic and ready to help you Venus over everyone’s heart at the beach. From glamorous bikinis to stylish one-pieces, this shop has something for everyone.
Website: [Venus Swimwear](https://www.venus.com/)
Average Price: $40–;$90
Target hits the bull’s-eye when it comes to variety, affordability, and style. Whether you’re looking for budget-friendly finds or trendy pieces, Target is on point to meet your swimsuit needs.
Website: [Target Jax](https://www.target.com/sl/jacksonville-se/1373)
Average Price: $25–;$50
This swimsuit specialty store really takes the plunge into the latest swimwear fashions, offering upscale options for discerning tastes. At Everything But Water, you’ll find an ocean full of trendy designer suits.
Website: [Everything But Water](https://www.everythingbutwater.com/)
Average Price: $70–;$150
Bealls Outlet is the real deal when you’re searching sandy beaches on a bargain. Their collection delivers affordable, attractive suits that won’t leave your wallet gasping for air.
Website: [Bealls Outlet](https://www.beallsoutlet.com/)
Average Price: $15–;$30
Don’t drown in indecision—visit Nordstrom for quality swimsuit brands that’ll up your style game by at least a nautical mile. Shop here if high fashion and trendsetting designs are your cup of sea.
Website: [Nordstrom Jacksonville](https://www.nordstrom.com/store-details/united-states/fl/jacksonville/nordstrom-st-johns-town-center)
Average Price: $60–;$130
Old Navy anchors your shopping experience with swimwear choices that combine affordability, comfort, and style. Their colorful and fun options will keep you afloat fashion-wise without sinking your budget.
Website: [Old Navy Jacksonville](https://oldnavy.gap.com/stores/fl/jacksonville/)
Average Price: $20–;$40
Don’t sweat the swimsuit stress—these Jacksonville shops are your lifesaver, ensuring you’ll feel ready to dive headfirst into summer fun!