Let’s face it: finding a coat that keeps you warm AND looks good can be a feat of winter wonder. But why settle for drab grays and basic blacks when you can strut your stuff in a kaleidoscope of color? Luckily, Grand Rapids is full of spots to find your perfect, technicolor dream coat. Let’s take a look at ten of the most colorful options in the city...

1. Gina’s Boutique - With playful patterns and rich hues, Gina’s has a lovely selection of coats to choose from. Average price: $130-$180.
2. Lee & Birch - This boutique has a mix of unique and sophisticated options. Average price: $170-$250.
3. Mint Boutique - From soft pastels to bold jewel tones, Mint has a coat to match any mood. Average price: $175-$250.
4. Tribe Trendy - This trendy spot has a variety of statement coats to make you stand out from the crowd. Average price: $70-$120.
5. The Golden Fox - A vintage-inspired selection of color-blocked and patterned coats awaits you at this must-visit spot. Average price: $120-$240.
6. Frances Jaye - This contemporary boutique has a chic selection of colorful jackets and coats to keep things fresh all winter long. Average price: $150-$250.
7. LBD Exchange - This consignment shop has a rotation of unique offerings, but bold and bright outerwear is always on the menu. Average price: $60-$120.
8. Spirit Dreams - Known for their selection of unique, ethically sourced items, Spirit Dreams also has a great collection of ponchos and jackets to add a pop of color to your winter look. Average price: $40-$100.
9. JB and Me - A mix of playful and sophisticated coats abound at this spot, with versatile options to dress up or down. Average price: $200-$300.
10. The Conservatory - A beautiful mix of vintage and contemporary pieces, with a focus on functional yet stylish outerwear. Average price: $100-$200.

So go forth and brighten up your winter wardrobe with a splash of color! Your inner fashionista (and probably everyone around you) will thank you for it.