Hats may seem like a simple accessory, but finding the perfect one can be a real head-scratcher. From style to fit to price, there are endless factors to consider. Luckily for us, the charming city of Watertown, South Dakota offers a variety of hat shops to cater to every preference and budget. So why not top off your outfit with a cool cap from one of these top-notch spots? We’ve rounded up some of the best places in town to score your next favorite hat, so you won’t have to "cap-tivate" your search any longer!

1. Hatman Jack’s - Established in 1978, this store offers a wide selection of hats, from cowboy hats to fedoras. They also offer a fitting service to ensure that you get the perfect fit. Average price: $20-$50.
2. JC Penney - Known mainly for their clothing, this department store has a surprisingly good selection of hats for both men and women. They offer a range of trendy and classic styles, so you’ll surely find your ideal accessory. Average price: $10-$30.
3. The Farmer’s Daughter Boutique - This charming shop is perfect for those looking for cute and unique hats to wear on a sunny day. They offer straw, fabric, and wool hats in various styles and colors. Average price: $25-$35.
4. Maurices - This popular women’s clothing and accessory store offers a wide selection of hats that you can wear with almost any outfit. They have everything from baseball caps to beanies to floppy hats. Average price: $10-$35.
5. Redlin Art Center Gift Shop - If you’re a fan of Terry Redlin’s art, you’ll love his gift shop. They offer a selection of hats, including caps featuring his iconic artwork. This is the perfect place to find a unique and memorable souvenir. Average price: $20-$25.
6. Walmart - This giant retailer has a surprisingly decent hat selection. They offer a range of styles and sizes for men, women, and kids at affordable prices. Average price: $5-$15.
7. Runnings - Need a hat for your next fishing trip or outdoor adventure? Runnings has got you covered. You can find a variety of rugged, weather-resistant hats to protect you from the elements. Average price: $10-$30.
8. Dakota Art & Gift Gallery - This gift shop and gallery offers a selection of South Dakota-themed hats that are perfect for tourists and locals alike. They have hats featuring Mount Rushmore, the Badlands, and other regional icons. Average price: $15-$25.
9. Dakota Prairie Museum Gift Shop - Another gift shop on this list, but with a twist. This one offers a selection of vintage-style hats for those looking for something unique and retro. Average price: $15-$25.
10. Herberger’s - This department store offers a variety of hats for men, women, and kids in a range of styles, from sporty to chic to casual. They also offer occasional sales and discounts, so keep an eye out for those. Average price: $10-$50.

Now that you’ve got a list of great hat shops in Watertown, all that’s left is to "head out" and start browsing. Whether you’re looking for a hat to complete your outfit, to protect your head from the sun, or to show off your personality, Watertown has got you covered. Happy shopping!