Finding the perfect dress can be a daunting task, especially when you’re looking for something with a vintage flair. Unlike modern dresses, vintage dresses have character, a story and a unique charm that can’t be replicated. However, finding the right place to buy a vintage dress can be tricky. Fear not, retro-lovers! Here are 10 places in Watertown, South Dakota, that will help you feel like a queen from a different era.

1. Mermaid’s Tale: With a name like this, you know you’re in for an adventure! Located on Main Street, this store has a lovely selection of vintage dresses from the 1940s and ’50s. The average price for a dress is around $65. Arrive early, and you might just find something that makes you feel like a mermaid.
2. Second Impressions Vintage: Don’t let the small storefront fool you - this store has plenty to offer! Located on Broadway Avenue, Second Impressions Vintage has a modest collection of dresses from the 1960s and ’70s. Prices range from $30 to $60, so you can grab a unique piece without breaking the bank.
3. Purr-fect Paws Boutique: This boutique not only sells cute clothes for pets, but they also have a small collection of vintage dresses. The prices are usually under $50, making it an affordable option for nostalgic fashion lovers. Check them out on 9th Ave SE.
4. The Blue Moon Emporium: Located on Kemp Avenue, The Blue Moon Emporium has a large selection of vintage clothing, including dresses from the 1930s to ’60s. The average price for a dress is around $70. They also have funky retro accessories and jewelry to complete your look!
5. Great Finds: Located on 4th Street NE, this store specializes in antiques and collectibles, but they also have a decent selection of vintage clothing. Their dresses range from the 1950s to ’70s and the average price is around $45. With such great finds, you might need to make multiple trips to this store!
6. Designs by Debbie: This locally owned boutique has a lovely collection of vintage-inspired dresses made by the owner herself. Prices are around $80, but you get a unique dress with a story behind it. Visit her store on 9th Ave SE and support local talent!
7. Adorned Vintage: This store is a treasure trove of vintage pieces. Located on 1st Ave SW, Adorned Vintage has a fairly large collection of dresses from the 1940s to ’70s. Prices are on the higher end, ranging from $60 to $150, but these dresses are show-stoppers that will last for years.
8. Thrift Stores: Don’t forget to check out local thrift stores when looking for vintage dresses! The Salvation Army, Goodwill and St. Vincent de Paul all have affordable options. Prices can range from under $10, all the way to $50, depending on the quality and rarity of the dress.
9. Yard Sales: Yard sales are a great way to find unexpected treasures, and vintage dresses are no exception. Keep an eye out for signs around town, and you might just score a unique piece for a couple of dollars. These dresses might need some love and care, but the price makes it totally worth it.
10. Vintage Fairs: Watertown has a handful of vintage and flea markets throughout the year. Keep an eye on local event calendars and make sure to attend. Prices vary depending on the seller, but you’re guaranteed to find something special, be it a dress, a hat or funky retro shoes.

Now that you have plenty of places to peruse, you can get ready and go play dress-up! These stores offer some great options for reviving the vintage look with a modern twist. Do you have any other favorite places in Watertown for vintage dresses? Let us know in the comments below!