The dreaded season of cold weather is upon us, and it’s time to start bundling up. However, finding the perfect jacket can be as elusive as a yeti in the arctic. Fear not, my chilly comrades! Madison has some of the best shops to keep you warm and looking fabulous. Here are the top ten places to browse for your cozy coat.

1. The Outer Layer: This downtown store has a great selection of jackets ranging from $100 to $500. Whether you prefer a parka or a peacoat, this place has got you covered.
2. Context Clothing: If you’re looking for a high-quality and stylish jacket, look no further. Context Clothing has a great selection of jackets from $150 to $900. Plus, they offer free shipping if you order online.
3. Hilldale Shopping Center: The mall may not be the first place you think of when buying a jacket, but the Hilldale Shopping Center has an impressive lineup. From classic to trendy, you’re sure to find a jacket that fits your style and budget.
4. Milworks: This shop is an ideal place for the modern adventurer. Featuring workwear-inspired jackets starting at $115, you’ll be prepared for any outdoor activity that comes your way.
5. The Regal Find: As the name suggests, this shop is all about regal and vintage pieces. Their selection of jackets is no different. They offer classic styles with a touch of whimsy starting at $45.
6. Lululemon: If you’re looking for more than just a casual jacket, Lululemon has stylish, athletic jackets starting at $98. Their jackets are perfect for both working out and running errands.
7. Zumiez: This youthful store offers an extensive collection of trendy jackets starting at $40. Whether you need a new bomber jacket or a colorful parka, Zumiez has got you covered.
8. Ragstock: This shop is known for its vintage clothing, but they also have a great selection of new jackets starting at $30. Check out their selection of faux-fur coats and denim jackets.
9. Patagonia: This outdoor brand is known for its sustainable practices and high-performance jackets. Their jackets come at a higher price point, starting at $149. But, their quality is unbeatable, and you’ll be investing in a jacket that will last for years.
10. Wisconsin Union: Last but not least, the Wisconsin Union has a great selection of Wisconsin-themed jackets starting at $50. You can sport a Badgers jacket or show off your love for cheese, all while staying warm.

In conclusion, finding a jacket that keeps you warm and fits your style can be tricky, but these ten shops in Madison have got you covered. Whether you’re looking for a classic peacoat or a trendy bomber jacket, there’s something for everyone at every price range. So, grab a hot chocolate and start shopping. Winter is coming!