Unfortunately, it seems like the rain just won’t go away anytime soon, at least here in Madison, Wisconsin. Having a good raincoat is a necessity for surviving the constant rain showers. However, finding the perfect raincoat can be a difficult task - it’s like trying to find a needle in a hay(rain)stack! Fear not, dear reader, for we have found the top 10 places in Madison to buy a raincoat.

1. Rain Outfitters: This store is a paradise for rain enthusiasts. They have a huge selection of raincoats for men, women, and children. From bright and bold patterns to classic and understated styles, they’ve got you covered (literally!). Rain Outfitters also carries rain boots and umbrellas to complete your wet weather outfit. The average price of a raincoat at Rain Outfitters is $80.
2. The Rainy Day Shop: This shop is a true gem. It’s reminiscent of an old-world boutique and features a carefully curated selection of rain gear. The Rainy Day Shop has a great selection of high-quality raincoats from well-known brands. Their raincoats are pricier, with an average cost of $150, but they’re worth the investment.
3. Target: Yes, you read that right. Target actually has a surprisingly great selection of raincoats at reasonable prices. They carry raincoats for men, women, and children, so the whole family can stay dry. The average price of a raincoat at Target is $25.
4. REI: If you’re an outdoor enthusiast, then you’ve probably heard of REI. They carry everything from hiking gear to camping equipment, and their raincoats are some of the best on the market. While their raincoats can be pricey, with an average cost of $200, they’re perfect for people who spend a lot of time outdoors.
5. Eddie Bauer: Eddie Bauer is a classic American brand that’s been around for over 100 years. They carry a variety of raincoats for men and women, from sleek and modern to rugged and outdoorsy. The average price of a raincoat at Eddie Bauer is $120.
6. L.L. Bean: L.L. Bean is another classic American brand known for their high-quality outdoor gear. Their raincoats are no exception. They have a great selection of raincoats for men, women, and children, with prices ranging from $50 to $200.
7. Patagonia: If you’re looking for a raincoat that’s both stylish and sustainable, then Patagonia is the place for you. Their raincoats are made from recycled materials and are available in a variety of colors and styles. The average price of a raincoat at Patagonia is $150.
8. Columbia: Columbia is a well-known brand for outdoor gear, and their raincoats are no exception. They have a great selection of raincoats for men, women, and children, with prices ranging from $50 to $200.
9. North Face: The North Face is a popular brand for outdoor enthusiasts, and their raincoats are some of the best on the market. They have a great selection of raincoats for men, women, and children, with prices ranging from $50 to $300.
10. Outdoor Research: If you’re looking for a raincoat that’s both breathable and waterproof, then Outdoor Research is the place for you. Their raincoats are perfect for people who are active and need a raincoat that can keep up with their lifestyle. The average price of a raincoat at Outdoor Research is $200.

There you have it, folks, the top 10 places to buy a raincoat in Madison. With so many different options to choose from, there’s no excuse for getting caught in the rain without proper gear. Whether you’re looking for something classic and understated, or bold and colorful, there’s a raincoat out there for everyone. So, don’t let the rain get you down - go out and embrace it in style!