Finding the perfect trendy jacket can be a daunting task. With so many options available, it can feel like you’re lost in a forest of flannel and fleece. But fear not, fashion-forward friends, for Madison is a treasure trove of stylish outerwear just waiting to be discovered. From cozy puffer jackets to sleek leather bombers, there’s something for every style and budget in this bustling city. So zip up your confidence and strut your stuff as we explore 10 of the best places in Madison to find your next favorite jacket.

1. Fontana Sports - If you’re looking for a jacket that will keep you warm without sacrificing style, Fontana Sports is the place to go. With brands like Patagonia and The North Face, you’ll be feeling snug as a bug in a rug in no time. Average price: $150-$300. Check out their selection here: [Fontana Sports](https://fontanasports.com/)
2. Good Style Shop - For those who like their jackets with a side of avant-garde flair, Good Style Shop has you covered. From oversized denim jackets to funky printed windbreakers, this boutique has something for the fashion risk-taker in all of us. Average price: $100-$200. Explore their collection here: [Good Style Shop](https://www.goodstyleshop.com/)
3. Ragstock - Looking for a vintage-inspired jacket that will make you stand out in a sea of basic parkas? Ragstock is the place to be. With a wide selection of retro-inspired outerwear, you’ll be feeling groovy in no time. Average price: $50-$100. Browse their jackets here: [Ragstock](https://www.ragstock.com/)
4. Hilldale - If you’re in the mood to splurge on a high-end jacket that will last you for years to come, look no further than Hilldale. With brands like Canada Goose and Moncler, you’ll be the envy of all your fashionista friends. Average price: $500-$1000. Check out their luxurious selection here: [Hilldale](httpshttps://hilldale.com/)
5. Twigs - For those who prefer their jackets with a touch of femininity, Twigs is the place to find your next favorite piece. From faux fur coats to floral print bombers, this boutique has a jacket for every girly girl at heart. Average price: $100-$250. Discover their girly jackets here: [Twigs](https://twigsmadison.com/)
6. Shopbop - If you’re a fan of trendy online shopping but still want to support local businesses, Shopbop is the perfect compromise. With a curated selection of stylish jackets from top designers, you’ll be looking like a street style star in no time. Average price: $200-$400. Shop their trendy jackets here: [Shopbop](https://www.shopbop.com/)
7. Free People - For a boho-chic jacket that will transport you to the streets of Coachella, look no further than Free People. With flowy kimono jackets and embroidered denim pieces, you’ll be channeling your inner flower child in no time. Average price: $150-$300. Explore their boho jackets here: [Free People](https://www.freepeople.com/)
8. Lululemon - For the athleisure aficionados out there, Lululemon is the go-to spot for stylish and functional jackets. From sleek running jackets to cozy post-workout wraps, you’ll be feeling fit and fashionable in no time. Average price: $100-$250. Check out their athleisure jackets here: [Lululemon](https://shop.lululemon.com/)
9. Anthropologie - If you’re in the mood to treat yourself to a statement piece that will turn heads wherever you go, Anthropologie is the place to be. With unique silhouettes and eye-catching prints, you’ll be a trendsetter in no time. Average price: $200-$400. Discover their statement jackets here: [Anthropologie](https://www.anthropologie.com/)
10. Patagonia - Last but certainly not least, Patagonia is the ultimate destination for eco-conscious shoppers looking for a stylish and sustainable jacket. With a commitment to ethically sourced materials and fair labor practices, you can feel good about your purchase while looking good at the same time. Average price: $150-$300. Shop their sustainable jackets here: [Patagonia](https://www.patagonia.com/)

So there you have it, folks - 10 awesome places in Madison to find the jacket of your dreams. Whether you’re a fan of cozy puffers or sleek bombers, there’s something for everyone in this stylish city. So get out there and start shopping - your new favorite jacket is just waiting to be discovered!