Shopping for raincoats can feel surprisingly stormy sometimes. There’s the tricky balance between finding something that’s practical versus fashionable, affordable versus durable. It’s easy to feel drenched in options yet lost at sea when it comes to quality and variety. Not to mention, sizing can leave you feeling left out in the rain without protection. Don’t fret—Milwaukee has plenty of fantastic shops ready to weather any personal style storm.

1. Yellow Wood (https://yellowwoodgear.com/)

Average raincoat price: $90

If you’re looking for gear that’s truly waterproof, Yellow Wood has your back. They’re a beacon of comfort amid the drizzle, always helping you keep dry through Wisconsin’s unpredictable weather.

2. REI Milwaukee (https://www.rei.com/stores/milwaukee)

Average raincoat price: $110

At REI, you’ll find rain gear that’ll suit every cloudy day because, honestly, "rain" or shine, style matters. Trust us—gear here is worth splashing out for.

3. Moda3 (https://moda3.com/)

Average raincoat price: $125

Moda3 promises to help you weather the fashion storm, offering chic raincoats with a modern splash of style. Their selection ensures you won’t look dreary, even if the skies do.

4. Patagonia Milwaukee Store (https://www.patagonia.com/patagonia-milwaukee-223-e-buffalo-street-milwaukee-wisconsin-53202/store_1148169135.html)

Average raincoat price: $150

If eco-friendly is what floats your boat, Patagonia can help you go green while staying dry. Wearing Patagonia puts you firmly under fashionable weather protection.

5. Urban Outfitters at Milwaukee’s Third Ward (https://www.urbanoutfitters.com/stores/milwaukee)

Average raincoat price: $85

Urban Outfitters offers styles bold enough that you’ll truly stand out when dealing with drizzle. They really pour their heart into fashionable designs.

6. Kohl’s Milwaukee (https://www.kohls.com/stores/wi/milwaukee-100.shtml)

Average raincoat price: $60

Kohl’s provides reliable rain gear without soaking your wallet. It’s great for those who prefer practicality over pouring out tons of cash.

7. Mountain Warehouse Bayshore (https://www.mountainwarehouse.com/us/stores/bayshore-milwaukee/)

Average raincoat price: $75

Mountain Warehouse equips you with raincoats ready to summit any weather challenge. With gear from here, rainstorms become a walk in the park.

8. TJ Maxx Milwaukee Downtown (https://tjmaxx.tjx.com/store/stores/Milwaukee-WI-53203/787/aboutstore)

Average raincoat price: $50

If you’re looking to score brand-name bargains, TJ Maxx helps you avoid getting financially soaked. Find designer deals that won’t rain on your parade or your savings.

9. Nordstrom Mayfair Mall (https://www.nordstrom.com/store-details/nordstrom-mayfair)

Average raincoat price: $140

Nordstrom has coats so fashionable they’ll stop traffic—just be sure they don’t stop rain traffic. You’ll be primed and ready to reign supreme in damp conditions.

10. Dick’s Sporting Goods (https://stores.dickssportinggoods.com/wi/milwaukee/1203/)

Average raincoat price: $65

Dick’s Sporting Goods provides athletic apparel made specifically to compete with rainy conditions. This shop truly takes the gold medal for waterproof wear.

There you have it—ten Milwaukee storefronts ready to help you fend off the weather with wit, warmth, and waterproof style. Don’t wait—rain or shine, it’s time to step up your raincoat game.